July 2014


As Gershwin said in Porgy and Bess, “Summertime, and the livin’ is easy.” Between the heat, barbeques, and beach activities, it sure seems that way. But before you know it, the summer ends and fall begins. The kids go back to school, you re-double your work efforts, and a new year looms ahead. When you’re an employee working for someone else, it’s easy to remain in that summertime haze. The supposed “security” of a steady paycheck can lull you into a feeling of contentment: “9-5 and the livin’ is easy.” Why change that?

Don’t let that haze blind you to the risks of putting all your income eggs in one basket! Employment is by no means a summer vacation. What about freedom and flexibility? What about controlling your own destiny? What about being the captain of your ship? That’s the world of self-employment.

So how do you snap out of that summer snooze and get into the mindset of an entrepreneur? Let’s compare the thought processes of an entrepreneur to a typical employee:

The employee has little to no control over his or her work situation. As an entrepreneur, you are responsible for what projects you work on, who you work with, and how much money you make. Gone are the bureaucratic red tape pileups and pointless meetings. No more having to get approval once you “run it up the flagpole.” No more fear of your job being sent overseas or eliminated.

As an employee, the money you make for the company is not your money. At most, you watch the company budget. As an entrepreneur, all the money is now yours. One of the last remaining tax havens is business ownership, and it can be quite attractive. Read Robert Kiyosaki’s Rich Dad Poor Dad for more on this important topic.

Many employees feel their job is at risk. Before I became a business owner, I worked in corporate America. I spent that decade of my career feeling anxious and worried about my job surviving every restructuring, merger, and layoff that occurred. As a business owner, gone is the specter of a pink slip. Of course, business ownership has its share of risks, and the best way to mitigate this is the franchise business model. As McDonald’s founder Ray Kroc famously said, a franchise is “being in business for yourself but not by yourself.”

How does that sound to you? The typical person I coach on entrepreneurship is a mid- to senior-level professional whose job was eliminated, or who took that early retirement package. Now how are they going to replace a six-figure income during this jobless economy? Many consider business ownership and find it an exciting alternative to traditional employment. How do you know which business is best-suited to you? Which business matches your skills and your wallet? That’s where our franchise consulting services come in handy.

Get out of that summer haze and make 2014 the year you took control of your career and your income. Call me today at (706) 736-0579 to schedule a confidential appointment. Let’s figure out if franchise business ownership is right for you.

Yours in Franchising,

Anna Wilds

Summer Feature Concept
  • Done-for-you online marketing by the franchisor drives customers through your door
  • Semi or fully absentee for owner – your choice
  • Scalable: multi-unit ownership
  • Low initial cost + quick acquisition of customers = rapid break-even
  • Mass appeal to people 18-48 years old
  • Locations enjoy a cult-like following with customers
  • Average unit cost $160-$190K all in

Please give me a call for more information.

Better economy gives rise to more start-ups

American entrepreneurs are emerging from their Great Recession bunkers.

New business formation is picking up in the U.S., early indicators show, as banks ease credit conditions and rising home and stock prices provide would-be entrepreneurs more investment assets.

“It seems like it has bottomed out and it’s starting to increase,” says E.J. Reedy, research and policy director for the Kauffman Foundation, which studies entrepreneurship.

Business start-ups are vital to employment growth because they tend to add jobs at a much faster rate than other companies. New firms typically account for about half of total job gains during recoveries, the Federal Reserve Bank of San Francisco says in a new research paper.

Who do you know or care about that will benefit from our services?

Take five minutes to think of a business associate, a friend, or a family member who may have an interest in leaving the corporate world behind to realize the dream of owning a business. Refer him or her to me through a simple email introduction. Include both parties’ email addresses and phone numbers. Copy mine here and paste it in an email to that person – Anna Wilds, Franchise Consultant, (706) 736-0579,awilds@franchoice.com. We’ll take it from there.

Expect your friend or colleague to thank you for making the introduction.